Brand
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Ready to brand with BP?

Connect with a BP representative
 

It's the opportunity of a lifetime with the energy company who has invested more in the United States than any other.

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Millions of opportunities every single day

Nearly 3 million consumers visit a BP site every day. We'd love to work with you to serve them! Use the links below to decide for yourself if BP is the right fit for you.

 

What can BP do for me?  

Is branding with BP right for me?  

Am I proud of my business?  
 

What can BP do for me?  
 

Is branding with BP right for me?  
 

Am I proud of my business?  
 

What can BP do for me?  
 

Is branding with BP right for me?  
 

Am I proud of my business?  
*Jan-Dec 2019 Epsilon Transaction Data

What can BP offer me to help my business grow?

Quality fuels

Reliable supply

World class advertising support

Advanced consumer offers

Top-notch technology

Dedicated experts

24/7 support

What can BP offer me to help my business grow?

Quality fuels

Reliable supply

World class advertising support

Advanced consumer offers

Top-notch technology

Dedicated experts

24/7 support

 

What can BP offer me to help my business grow?

Quality fuels

Reliable supply

World class advertising support

Advanced consumer offers

Top-notch technology

Dedicated experts

24/7 support

learn more

Quality fuels

Feel confident when you partner with BP to deliver a high quality product to your consumers and keep them coming back for more.

 

Ordinary fuels can lead to dirt build up in engine parts.

 

Our fuel fights the battle against the problems caused by dirty engine parts.1,2

1. Dirt refers to deposits on critical engine parts.
2. Ordinary fuel refers to minimum detergency gasoline.
3. Valve deposits the result of ASTM D6201.
BP Terminals

Primary terminal

Backup terminal

Our supply of quality fuel is always available to you. Here at BP, we’re committed to reliability in every market, even in the most extreme weather.

Our supply chain helps output

equivalent produced and refined each day

*Source: Supply Availability EoR Dashboard YTD, Oct 2019.
 

BP refinery in Whiting, IN

World class advertising

We have experts who know your consumers. Let us take care of bringing consumers to your site so you can focus on running your business.

 
Advertising Apps
 
 
Advertising
Advertising
Advertising
Advertising

Advanced Consumer Offers

Our consumer offers are designed to keep consumers coming back to your site, and structured to positively benefit your bottom line.

 
BPme rewards

81%

81%

 

of our members stay loyal, and continue coming back 4 weeks after registering.*

*Based on analysis of BPme membership transaction data between Oct 2019-Nov 2019.
Grocer Program

Top performing participating sites averaged

300K

300K

gallons per year

from the grocer program

*Epsilon transaction data 11/2017-10/2018. Based on 20 highest volume BP sites participating in Pick 'n Save Fresh Perks fuel rewards program

Site on GetUpside averaged an ROI of

45%

45%

on delivering incremental gallons!

*Average ROI July-October 2019.
Connect with us now!
 

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Top-notch technology

The technology industry is evolving fast. We support you with our experts so that you don’t have to be an expert yourself. We will help you keep your site up-to-date while making these updates as easy as possible.

 
 
 

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'Round the clock support

We have your back. We are here to support you and help your business grow.

24/7 Support

Interested?

Connect with us now!
 

Is branding with BP
right for you?

Volume, location, and timing

 

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Enter your zip code to see how BP is supporting your area.

*Currently only for zip codes East of the Rockies
See where BP can support you

Brand share

%

Direct relationship with

BP

Terminals within 60 miles

 

Digital marketing1

Digital Marketing
 

Advertising support

 Online
 Social
 Search

Grocer Program2

1. In all markets 2. If applicable
 

What matters to me?

 

Brand recognition

BP is well recognized both locally and globally

Large consumer base

Very few companies have the level of scale that BP has

High quality fuel

BP has the #1 premium fuel brand.

 
*NPD Group/MFI Rep. 4Q 2019 ("% Premium Usage by Brand", 12 ME DEC 2019

Reliable supply backed by a large company

BP operates in all parts of the fuel production process and is dedicated to having fuel supply available to you

Advertising

BP invests millions in advertising every year

Rewards programs

BP has BPme Rewards, an offer with GetUpside, and in some markets grocer rewards programs

Proprietary credit cards

BP has two proprietary credit cards as well as two proprietary fleet cards

Nice site image

BP has a whole team to help you keep your site looking great

Opportunities to grow

In 2019 alone, BP introduced and improved 6 new offers

Am I a right fit for BP?

We are always looking to welcome new people into our family.

Are you a hard worker?

Are you passionate about your site and proud of the business you run?

Are you excited about the future?

Are you looking to grow your business and be the best you can be?

If so, we might just be the perfect match for you. Sound like you? Contact us today.

Chat with us
 
BP & Amoco Fuels

How soon can I get started?

See the timeline
 
Chat with us
 

Eager to get started with us? Take a look below at our standard brand conversion timeline. Have any specific questions about us? Chat with us. We want to make this conversion and welcome into the BP family as easy as possible. So much so, that we will give you a dedicated project manager, a BP image advisor, and a one-stop shop for all of your new materials.

 

learn more

Brand Conversion Timeline

 

weeks 1-2

  • Schedule forecourt survey and MID survey (sign installer)
  • Choose network provider, identify VASC, and order site systems equipment

week 3

  • Receive forecourt material estimate and concept drawings
  • Begin permitting and hire installation contractor
  • Place forecourt order

week 4

  • Receive MID material estimate and artwork
  • Place MID order when ready
  • Schedule installation of telecommunications equipment

week 5

  • Forecourt materials ship two weeks after ordering
  • Begin painting
  • Perform any dispenser remediation required for POS of choice
 
 

week 6

  • Begin installation of forecourt materials
  • Begin installation of telecommunications equipment

week 7

  • Begin installation of POS, Commander, Enhanced Zone Router and PIN pads
  • Site comes on-stream to BP Network*
*Notify BP Helpdesk 48 hours in advance

weeks 8-9

  • Receive MID material estimate and artwork
  • Place MID order when ready
  • Schedule installation of telecommunications equipment

weeks 10-12

  • Visual standards review and approval
  • Settlement transaction approved
 
 

Ready to start?

Connect with a BP Representative today to discuss cost.

Connect with a BP Representative

Are you proud of your business?

It's your business. The brand you choose should help you be proud of the products and experience you offer.

Here are the top 4 reasons you can be proud to be with BP.

 

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Be proud to be part of a brand that leads.

Be proud to be part of a brand that leads.

Keep advancing our brand.

150+ years of history in the US
The core of BP's global strategy is to meet the dual challenge of providing more energy with fewer emissions.
Since 2014, BP has donated more than $118 million to US community and environmental programs.
A longtime supporter of the Paralympic movement and Team USA, BP sponsors six US Paralympic national teams.
US Paralympics

Be proud to support your community.

Be proud to support your community.

 
 

BP site owners are members of the community. And we are committed to equipping you to fuel your community.

The community surrounding your site plays a huge part in the success of your business. Spirit Pumps are a great way to partner with your community and give back, but they’re also a great way to potentially increase your site’s volume.

 
BP dispenser

Be proud of being a good boss.

Be proud of being a good boss.

 
 

BP provides you and your employees with training, and tools to help your business succeed. You can have everything BP at the touch of your fingertips with the BP Better App.

BP Better App

Be proud to fuel more than your customer's tank.

Be proud to fuel more than your customer's tank.

See how Raad became a station owner and what it meant for his family.

 

Hear for yourself from a station owner

See how Raad became a station owner and what it meant for his family.

Ready to join us?

Connect with us now!

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